Copywriter: Greg Kuzmich
Creative Director: Ryan McNeill
EDO JAPAN
Making bubble tea the biggest deal of summer. Edo’s summer bubble tea deal wasn’t just big—it was huge. To bring that to life, we placed an oversized bubble tea at the center of playful, miniature summer scenes. By shrinking everything else, the drink became larger-than-life, cementing itself as the season’s must-sip.
