Copywriter: Gregory Kuzmich
Creative Director: Lance Martin
NICORETTE PRIDE
Get: young queer and trans dissonant smokers Who: have less access to quitting resources and therefore risk growing despondent as they fail to break free of a repetitive ‘quitting cycle’ To: choose Nicorette as their quit partner/find the Nicorette product that best suits them. By: providing this community with information and resources showcasing how Nicorette can boost their personal willpower and turn ‘I’m quitting’ into ‘I quit’
