![](https://cdn.myportfolio.com/1c4016fc-7c16-4b80-997f-2eded9f00849/75be0781-3e0a-4b6a-9dea-712080da57f0_rw_1920.png?h=b827751bc1e862e201d4c27f22b9153b)
![](https://cdn.myportfolio.com/1c4016fc-7c16-4b80-997f-2eded9f00849/045a631d-28d8-4901-9d0a-6cb2f39a1765_rw_1920.png?h=1219b4287d6ee8b35642e854877e91de)
![](https://cdn.myportfolio.com/1c4016fc-7c16-4b80-997f-2eded9f00849/3b28cc4c-2b2c-447c-99ec-922d09170e6c_rw_1200.png?h=c3890bf79d3ecb89ab9bfb5cc3abd2fe)
![](https://cdn.myportfolio.com/1c4016fc-7c16-4b80-997f-2eded9f00849/f512f66c-8cf7-4527-9f9d-68c0ed4bda3f_rw_1200.png?h=6353890f3ce2c09bd57d4d9b3dd61e12)
![](https://cdn.myportfolio.com/1c4016fc-7c16-4b80-997f-2eded9f00849/89d3b609-3374-4dd9-ad60-1e2e9b22fe47_rw_1920.png?h=b450efdaa17a117c3a79d625c5ef1240)
![](https://cdn.myportfolio.com/1c4016fc-7c16-4b80-997f-2eded9f00849/555e3219-d7f0-4ab8-b7aa-5dfd26d4d4e1_rw_1920.png?h=c2d4f089894ba5acb3516042b9a7f966)
Copywriter: Gregory Kuzmich
Creative Director: Lance Martin
Get: young queer and trans dissonant smokers Who: have less access to quitting resources and therefore risk growing despondent as they fail to break free of a repetitive ‘quitting cycle’ To: choose Nicorette as their quit partner/find the Nicorette product that best suits them. By: providing this community with information and resources showcasing how Nicorette can boost their personal willpower and turn ‘I’m quitting’ into ‘I quit’